The Best Prime Day Deals on Our Favorite Apple Products (October 2026)

Retailers slashed prices on Apple hardware and accessories during Amazon's October Prime Day event, which concluded on the evening of October 7, 2026. Because Apple rarely marks down its own products, according to NBC News, CNET, and Esquire, the multi-retailer fall sale offered rare opportunities for savings on popular devices like AirPods, iPads, and MacBooks.

What were the top deals on Apple audio and wearables?

Apple AirPods Pro 3 dropped to $179.00 from $249.00, marking a 28 percent discount across Amazon, Walmart, and Target, as reported by NBC News. Shop TODAY, CNET, and Esquire similarly tracked the $179.00 price point at Amazon. Meanwhile, Apple AirPods Max 2 were discounted to $429.00 from $549.00 on Amazon, yielding a 22 percent savings, though Walmart offered a slightly lower price of $419.99 according to NBC News.

For smartwatch buyers, the Apple Watch SE 3 fell to $199.00 from $249.00 on Amazon and Target, while Best Buy listed it at $219.00, per NBC News. Esquire also reported that the Apple Watch Ultra 3 (GPS + Cellular 49mm) dropped to $600.00 from its original $799.00 price at Amazon.

Which iPad and MacBook configurations saw price cuts?

Esquire noted that the sales arrived after Apple raised prices on Macs and iPads by hundreds of dollars earlier in the year due to rising RAM and storage costs. Despite those earlier increases, multiple outlets tracked significant promotional discounts during the October event:

• Apple iPad Mini (A17 Pro): $499.00 down from $599.00 (17 percent off) on Amazon, as reported by NBC News, TODAY, and Esquire.
• Apple iPad Air 11-Inch (M4): $649.00 down from $749.00 (13 percent off) on Amazon, according to TODAY and Esquire.
• Apple MacBook Air 13-Inch (M5): $1,099.00 down from $1,299.00 (15 percent off) on Amazon, as reported by TODAY and Esquire.
• Apple MacBook Pro 16-Inch (M5 Pro): $2,437.00 down from $2,999.00 (19 percent off) on Amazon, according to Esquire.

When do the discounts expire and what comes next?

NBC News, TODAY, CNET, and Esquire reported that the markdowns were expected to vanish when Amazon's Prime Big Deal Days sale ended at midnight on October 7, 2026. The sales coincided with a busy fall release schedule for Apple, which recently rolled out the iPhone 18 Pro and Pro Max, AirPods 5, and Apple Watch Series 12, according to Esquire. Looking ahead, Esquire reported that Apple's first foldable phone, the iPhone Duo, is scheduled for release on October 23, 2026.